"Pain at the Pump!"
Consumers Don’t Blame Retailers for Gas Prices
Consumers don’t think that retailers are the reason for their pain at the pump, but that doesn’t mean
they are happy. In 2008 alone, both retailer and consumers faced record gas and diesel fuel prices in
July, followed by frustration in September with outages caused by Hurricane Ike in much of the
Southeast. Even with the spotlight on motor fuels prices throughout 2008, many misperceptions
remain, according to the 2009 NACS Consumer Fuels Report.
How Do Retailers Get – and Sell – Gasoline?
Complexities in the wholesale market result in retailers having different cost structures, including
whether they are branded or unbranded, have long-term contracts or buy on the spot market. In the
case of tight supply periods and rising wholesale prices, even the time of day that the wholesale
product was purchased can play a role in determining the retail price.
Gasoline Myths...and Facts
Any time consumers face higher gasoline prices, conspiracy theories and urban
legends are sure to follow and proliferate, especially via e-mail. Here are a few of
the more common myths – and the actual facts -- about gasoline – with the
debunking courtesy of the popular site that examines urban legends,
Snopes.com.
Where Does Your Fill-Up Go?
Gasoline Taxes - Combined Local, State, and Federal
Gasoline Pricing: A No-Win Situation?
Retailers’ income comprises only about 1% of the final price of a gallon of gas,
yet they often feel as if they receive 100% of the blame.
Copyright ©
Brabham Oil Company, Inc.
525 Midway Street, Bamberg, SC 29003
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